For Businesses

What could be more rewarding then helping your customers find their soul mates or confirming for them that they have found THE ONE? By enlightening your customers with the science behind their attraction, they will see what role their genes can play in their relationship and then use that information to enhance it!

For personal care suppliers with products based on science, personalized cosmetics based on an individual’s genomic profile can hold great promise – a more useful cosmetic that increases customer satisfaction and loyalty.

Your customer’s appreciation of wine is traditionally attributed to factors including experience, matches to food, appearance, aroma, occasions, and variety. But there is no doubt that individuals experience the same wine differently and now there is leading evidence that it may be at least partially due to genetics.

Career guidance is part art, part science. Helping your customer’s match a job or the next step in their career can be based on interests, aptitudes, skills and personalities. However, it’s becoming increasingly clear that genetics may also influence the level of job satisfaction in different careers.