For Businesses

For personal care suppliers with products based on science, personalized cosmetics based on an individual’s genomic profile can hold great promise – a more useful cosmetic that increases customer satisfaction and loyalty.

Your customer’s appreciation of wine is traditionally attributed to factors including experience, matches to food, appearance, aroma, occasions, and variety. But there is no doubt that individuals experience the same wine differently and now there is leading evidence that it may be at least partially due to genetics.

Career guidance is part art, part science. Helping your customer’s match a job or the next step in their career can be based on interests, aptitudes, skills and personalities. However, it’s becoming increasingly clear that genetics may also influence the level of job satisfaction in different careers.